Yahoo Ready To Deal With Google???
So Yahoo now, to keep itself independent of Microsoft, is now considering getting rid of it’s advertising department, including it’s ad technical staff, and using Google as a ad supplier. Reports state that the company would then share the advertising revenue in the deal between the two companies.
Yahoo thinks that the move to a Google alliance could boost their revenue and increase their profits. Yahoo is squirming, and doing everything it can to fend off Microsoft’s charge at their company.
All I can say about it is this: I say that if it’s THAT bad at Yahoo, then they SHOULD sell to MS.
Let’s face it. When it comes to advertising and contextual ads, Yahoo’s Publisher Network is a joke. Their targeting is crap compared to Adsense. I was so happy when I finally got in to YPN, only to find that their ad inventory was low, and the ads they did have offer no relevance at all to my sites. So my time with YPN was short. About 1500 impressions, and no clicks. They couldn’t compare with Google in CTR or CPM. I’ve read that a lot of others feel the same way. Let’s face it, Yahoo wasn’t ready for stage two, and jumping in feet first into a head on war with Google’s Adsense and Adwords hurt them more than help them.
First, they alienated tons of people by taking away the Overture resources (even though they did suck, but you can’t tell that to a newbie who read it’s the place to go 1000 times), then they put out a piss poor service to a hungry mass who was looking for anything better than Google to make money with contextual ads.
Well that was enough for most people to see, including me.
But now Yahoo finds itself in a tough bind: either sell, or face the wrath of lawsuit hungry shareholders, who would argue that Yahoo isn’t doing enough to fulfill the company’s position and value.
For Yahoo, now it’s down to this: either sell to the devil (MSN), work with the devil (Google), or pay the devil(the greedy shareholders).
Yep. Yahoo’s up the creek for sure.